About Us
The starting of everything...
By Rogelio Cataño and his associated brands Delichurros®, Churro Time®, Gorditos Churros Rellenos®, they are a company that has served the community of Ciudad Juárez and El Paso for over 32 years, offering a unique and original taste to the palates of its area residents, through its first store: “La chalupa”.
For over 32 years, La Chalupa has been providing our churros to all the visitors of the Plaza Juarez Mall shopping center in Ciudad Juárez, Chihuahua.
Our Mission
We are a universal company, dedicated to offering products of the highest quality, based on original recipes and hygiene. We have strict and rigorous control over our supplies and raw materials.
Our Vision
Economic self-sufficiency; passion for service; pride in work; generational transcendence.
As a leading figure in the Churro industry, our vision is clear. Economic self-sufficiency drives our ambition to be independently thriving, while our unwavering passion for service ensures each Churro delights our customers. We take immense pride in upholding the Churro-making tradition, always striving for perfection. Our aim? To create a lasting Churro legacy that future generations will cherish and continue.
Values
We source only the finest ingredients, ensuring purity and taste are never compromised. Customer Delight: We aim not just to satisfy, but to delight every palate, making each encounter with our churros memorable.
Equality
Of opportunities for growth and learning. Always give respectful treatment without distinctions.
Passion
To provide excellent customer service. To constantly learn. By doing your job every day. To be able to develop our skills.
Self-Sufficiency
Healthy finances. Take responsibility for your actions and results. Efficient processes applied punctually. Continuous learning and development.
Learning
Mastery of processes. Wise management of time and money. Business development. Leadership to make a lasting impact.
What we do makes us unique:
- The design of our churro-making machine is constantly reviewed to find ways to improve the process.
- We are always seeking ways to improve our recipe to ensure quality and a unique flavor.
- We rely on high-quality fillings to satisfy even the most refined palate. Our exclusive and original recipe has been passed down from generation to generation, ensuring our churros are crispy and not saturated with oils.
- The unique formula for Churro Time®: an original and fresh taste at all times.
- Our product absorbs less cooking oil. Guaranteed.
- Our product is highly versatile, as it can be filled with an unlimited number of fillings (strawberry, vanilla, cream cheese, custard, caramel, etc.).
- Churro Time® allows a solid profit margin for franchisees, distributors, and businesses.
Churro Time Is Invading The Planet!
China, Japan, Korea, Taiwan, Vietnam, Laos, Cambodia, Philippines, Malaysia, Singapore, Thailand, Cambodia, Germany, Spain, Mexico, USA, Colombia, Costa Rica, Panama, Puerto Rico, Argentina, Guatemala, and more.
Newspaper Gallery
We are looking for franchisees with interest and the desire to develop with us, who are passionate about our brand and the product they will market.
Main Menu
Awards
Our Churros have consistently exemplified quality and taste, winning numerous awards over the years. These accolades not only validate our dedication but also stand as cherished treasures in our legacy.